Exhibition desk helped SME to attract investor
Multinational end user biomedical company has been attracted by the product prototype presented by an innovative SME
Client – Project consortium partners including Innovative SMEs
Project consortium partners including innovative SMEs with product prototypes needed to attract potential end user companies and investors outside of the project that would help utilising and exploiting the project results
- A specific thematic oriented workshop with exhibition area, conference presentation area and networking area has been organised in Brussels linked to one of the EU funded projects
- A representative of the multinational end user biomedical company linked to the corporate VCs has been invited to attend the workshop. He has been attracted by a product prototype and development potential for one of SMEs who was a partner on the EU funded project
- Th SME company has utilised an opportunity of the exhibition desk and presentation slot to present their biomedical device product prototype
- The multinational company representative has been attracted by a product prototype and development potential and this introduction organised by us and initial communication led into further interaction and discussion about direct investment from the corporate VC investment branch.
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